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1 tag should link to many different keywords and topics that you've posted about and you should assign no more than three tags to a single post.  Make certain that the tags that you select are not simply persistent of one another and diverse as this can hurt your search engine optimization efforts. Link Internally and Externally When appropriate, such as internal links and external links throughout your article is a fantastic blogging best practice. Together with helping readers find exactly what theyre looking for and reviving some of your content linking allows you to highlight your website's validity.  It is possible to link to some other blog posts or to your web pages.   Shorten Your Blog URL Site URLs are among the first things that search engines crawl since its another touch point for those engines to inform what your page is about.  Because of this, its important to maintain your URL readable and also to avoid a mess of numbers and characters that provide no context to the reader or to search engines.

 

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Below is a sheet that breaks down the anatomy of a URL; it reveals how to structure them and where to place keywords.  Keep in mind your URL does not have to be an immediate pick from the page title.  Since they are easier for readers and search engines to understand using shorter URLs is a practice. With these blogging best practices in mind, you'll be on the ideal path to producing articles for your readers and building a site strategy.

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From what Ive learned SEO simply gets you so far.  To genuinely reach the top and remain there, an guide needs to be helpful to the reader.  The biggest reason for this is since it contrasts with Googles number one need to rank the best content first. Here are just six of those practices Ive used to assist my website articles rank at the top of Googles search results, to aid you.  From the end of the post, youll have a playbook.    The Perfect Word Length If you Google Perfect word length for a blog post youll encounter this commonly used chart from a Serp IQ research: a lot of people utilize this graph to justify writing really very long posts. In my experience, a super-useful manual that is 200-word will outrank a useful manual of 2,000 words daily.  But my guideline would be to target 1,500 words.  And while I only said there's no ideal length, I follow this principle since it compels me to think about all angles of this topic Im speaking about.

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  They scan.   So, if you would like to keep people youve got to break your writing down into succinct paragraphs. They seem like function.  They scare people off.  If you scare off people, they leave your site.  And should they leave your website, thats an indicator to Google your article isnt quite beneficial.  And when its not useful, you start to fall in rankings.  So, when you compose, look for chances to split up your paragraphs into shorter chunks.

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The very first headline gets the response to the issue within it.  How do you fry an egg Use cooking spray.   Theres no reason to keep reading the report.  Interest is created by the headline.  You dont know what is going to make an egg easier to unsubscribe if you don't keep reading. And if they remain on your own page more, theres a sign to Google which youve got good content.  So, after youve written your post, go back and look for opportunities to create hooks.  If you require help with your hooks and headlines, one source I turn to time and time again is that this free guide on how best to compose Magnetic Headlines. A study conducted by Florida State University found that list-making eliminates the cognitive effects of unfulfilled objectives. Participants in the study were far more likely to reach aims if they created lists compared to people who didn't.

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A Featured Snippet is an answer to a search outcome that Google picks from an articleand most frequently its in the form of a listing.  In the example above, Google shows a number of steps on the best way best to plan an event right within its own results.  The reason Featured Snippets are so precious is that in the event the article is the one Google picks to attribute, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for a lot of Wild Apricots articles, as theyve increased our rankings and our visitors.  If you want to obtain a Featured Snippet, theres still some speculation about how Google picks them, but normally whenever I write a blog article, I attempt to include lists or steps as often as possible.   The Types of Images That Work Best Take a look at these two images.  Which do you like better (Pictures from Big Stock Photo.com) Ill take a guess and say its the picture of the happy, smiling people. Its not only that the picture of stones isnt appealing, but its that have been actually hardwired to like images of people better.

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Since I started using pictures of people in my blog posts, Ive discovered they get shared a whole lot more, which is just another factor Google believes in its rankings.  Its a small change that makes a big difference.    Why Your Articles Should be Evergreen Have you ever clicked on a post from a Google search result simply to find the content obsolete When I come across obsolete articles, I click the back button and try another outcome. Thats why if I need something to rank highly, I try to make whats called evergreen contentcontent that remains applicable during a lengthy period of time.  This implies I avoid writing about matters which include time-based information or fads.  A number of Wild Apricots evergreen content has been at the top of Googles search results for ages. If youd like my full playbook on nonprofit SEO, it is possible to watch my free webinar The Way to Grow Your Organization by Obtaining Lots and Lots of Traffic to your site.